……Meanwhile, the most suggestive ad imagery of recent weeks came from new U.K. ice-cream brand Icecreamists. Its efforts include a libido-boosting ice-cream cocktail called The Sex Pistol and images of women being squirted with vanilla. The brand’s stated mission is to “Liberate the world one lick at a time.” That the campaign is lacking in subtlety should not be surprising: The man behind it is Matt O’Connor, co-founder of the fathers’ rights group Fathers 4 Justice, whose own marketing stunts have included a protester dressed as Batman scaling Buckingham Palace.
August 11, 2009
British ice-cream brand squirts out first ads
A new U.K. ice-cream brand called Icecreamists is going all out with a sex-themed campaign, including a supposedly libido-boosting ice-cream cocktail called The Sex Pistol and various images of naked women being squirted, Oozinator-like, with vanilla. The ladies are referred to as “The Queens of Cream,” and are seen in various compromising positions on the Web site and on Flickr. The brand’s stated mission is to “Liberate the world one lick at a time.” They also have a manifesto, which says: “In an age of pandemics, epidemics, foreign wars, global meltdowns and MP’s expenses, what’s left to believe in? The Icecreamists offer hope and consolation in the face of darkening economic skies and a dystopian society.” In other words, eat (or wear) our ice cream and you’ll feel better. Via Adrants.
—Posted by Tim Nudd